Is the vampire fad over?
Once upon a time there was a novel called Twilight. It became so successful that its author Stephenie Meyer became a millionaire and was even able to sell movie rights. The first installment of the cinematic experience was released in 2008 and in turn increased the euphoria for the books. Simultaneously HBO released in 2008 the first season of True Blood, a series about vampires based on the Sookie Stackhouse novels by Charlaine Harris. (The first book Dead until Dark was published in 2001). Due to the first one being geared towards the young adult genre and the second one being part of the urban fantasy genre and featuring explicit scenes that included both sex and violence, the two series together covered all age-ranges and their desire for vampires.
Those who found Bella Swan too sulky and Eric Northman’s escapes too gory didn’t have to fret either. Their desire for vampires was fortunately fed through the super natural drama Vampire Diaries, which was also based on a book series of the same name and released by the CW in 2009.
Suddenly it felt as if one could turn into any direction only to find oneself surrounded by vampires and not just any kind but broody, enticing and gorgeous vampires that were misunderstood. Ones that were able to hang on to their humanity and debated their animalistic urges.
Bookshelves in stores were overflowing with tomes on bloodsuckers for middle graders, young adults, romance and fantasy readers.
But that all came to an end recently. The fang trend is over. Done. Finito. Readers had enough of vampires and editors won’t publish any more stories that feature them. At least that’s what one would assume if one scans articles on the Internet or visits the closest Barnes & Nobles.
Young Adult bookshelves are filled with grimly, innovative fresh takes on classical fairy tales such as Alice in Wonderland as well as stories about assassins (Throne of glass) or heroines with amazing powers (Shatter me).
If we look at fantasy bestsellers George R.R. Martin’s tomes of Game of Thrones are dominating the store landscape, while contemporary seems to be the main trend in the romance category.
And yet, in a time and age where vampires are out one has to wonder how they can be out when eBook sensation Bella Forrest has been able to stay at the top of the amazon best seller list with her series A Shade of Vampire. One that has sold over million books and released twenty-eight installments so far with no intention of slowing down.
As I write this Vampire Girl 2: Midnight Star by Karpov Kinrade (penname of a wife and husband writing team) is in the top twenty of Amazon fantasy best sellers, while Book 1 of A Shade of Vampire is both in the top ten of the Romance and young adult best seller list.
Thus, it seems that for the dedicated fang writer there is still a market out there. One that is hungry for adventure and love stories that center among the creatures of the night.
If you have just completed a vampire book or are in the middle of the writing process there is still hope. We can agree that the peak of the vampire hype has passed, but there are still new vampire books that capture a readership. Thus, vampires should not be seen as a fad but rather a timeless topic with a dedicated readership. Certain readers will doubtless grow fatigued with bloodsuckers, but some never quench their thirst and others are just getting into the taste.
The question therefore is not if there is demand for fresh vampire novels but how you will reach the audience that is still thirsty for them?
Thank you for reading. I hope you enjoyed this post.